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Maintaining the human touch, even when everything’s online

There is no doubt that online events feel robotic and detached compared to their in-person counterparts. When everyone is attending via their screens, it is easy to switch off – literally and figuratively. To make sure you keep your audience engaged, you must make the event personable. Here is how.

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Photo by Unsplash Samantha Borges
How to transition from offline to online events seamlessly

The travel trade show ITB Asia has never been cancelled in the 12 years since its inception – until now. Due to the COVID-19 pandemic, Messe Berlin (Singapore) is shifting the Asia-Pacific B2B event online. To make sure your company can run events according to plan, we must adopt digitalisation. Here is how.

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