The pandemic has changed the way the hospitality industry works forever. Here is how to modify your customer journey into one that fits into this new normal.

According to a study done by Accenture, 87% of consumers prefer purchasing from companies who know the “real” them – they want brands to treat them as a unique individual. Retail stores with consistently high customer-satisfaction scores also had thrice the returns compared to those without. Here is how to get the best out of your retail store with personalisation.

Now that we are all working remotely, it is doubly important for us to optimise our digital customer experience. Long gone are the days where clients correspond in person – we now value processing information at our own speed. Here are six ways to make sure your organisation does not lose out on the digital front.

Knowing every nook and cranny of a company’s customer journey should be mandatory. The following is a brief guide to customer journey mapping and its importance in your business strategy.