The pandemic has changed the way the hospitality industry works forever. Here is how to modify your customer journey into one that fits into this new normal.
PAMELA GOH
November 3, 2020
Insights
According to a study done by Accenture, 87% of consumers prefer purchasing from companies who know the “real” them – they want brands to treat them as a unique individual. Retail stores with consistently high customer-satisfaction scores also had thrice the returns compared to those without. Here is how to get the best out of your retail store with personalisation.
PAMELA GOH
October 27, 2020
By now, all of us have become experts on virtual webinar clients such as Zoom, Skype and Webex. However, what more can we do to improve our experience? Here are five underutilised features that would make your virtual event successful.
PAMELA GOH
October 20, 2020
With people still afraid to leave their homes due to the pandemic, companies must beef up their digital branding strategies to retain their clientele. Here is why.
PAMELA GOH
October 13, 2020
Now that we are all working remotely, it is doubly important for us to optimise our digital customer experience. Long gone are the days where clients correspond in person – we now value processing information at our own speed. Here are six ways to make sure your organisation does not lose out on the digital front.
PAMELA GOH
October 6, 2020
There is no doubt that online events feel robotic and detached compared to their in-person counterparts. When everyone is attending via their screens, it is easy to switch off – literally and figuratively. To make sure you keep your audience engaged, you must make the event personable. Here is how.
PAMELA GOH
September 29, 2020
Mistakes are normal, but precautions must be taken to make sure we avoid making them as much as possible. Here are some common branding mistakes and how to avoid committing them.
PAMELA GOH
September 22, 2020
With most of the workforce telecommuting, businesses had to find new ways to conduct meetings. Here’s what we think the future holds for business meetings.
DAMIAN KOH
September 15, 2020
Knowing every nook and cranny of a company’s customer journey should be mandatory. The following is a brief guide to customer journey mapping and its importance in your business strategy.
PAMELA GOH
September 8, 2020
Reinventing your brand is one of the best ways to differentiate your company from the competition. Here are five free things you could do to establish a strong company brand.
PAMELA GOH
September 1, 2020