How will digitization shape your business in the future?

If you observe around, it’s almost as if everything’s digital now. Medias such as whitepapers, marketing collaterals, photographs, or audio/visual materials can be digitized. Currently, there are a few digitization trends that stand out in innovating the way businesses interact with customers and each other. Ever wondered where it goes from here? In this article, we will examine what the digitization of media will be like in the future.

Photo by Ales Nesetril on Unsplash

Tools made by anyone for anyone

As defined by User Guiding, a no-code tool is a method and a movement of programming which does not require coding but instead works with GUI (Graphical User Interface) tools. All the user needs to do is to click, scroll or drag and drop. No-code tools simplify building websites and apps to create solutions such as digital media workflows or content management systems. The benefits of no-code solutions are numerous and varied, considering that there is not one specific industry or area. You may have used a no-code tool before without even realizing it! Notion, Monday, Mailchimp, and Mixpanel are some great no-code tools used by big and small businesses alike.

Save it to the cloud The recent rise of digital technologies has led to a major replacement for older counterparts. Cloud computing is one such innovation that’s easier and more efficient than traditional methods. Digitization and cloud computing provide several advantages such as access from any device, simplifying the processing and analysis process; it’s more economical (and ecological) in terms of resources used. Not only can businesses maintain security, but they can prevent wear-and-tear damage to their documents. A key factor that makes this option attractive to customers. Well, they can get their hands on them whenever and wherever.

However, with more data comes more responsibility. Data is a powerful thing, and this has never been truer in the world of business. The volume, variety, or composition that data can take on makes it difficult for many organizations to keep up with what’s happening within their own company let alone across multiple industries. Teams can’t see the whole picture if data flows are not structured or centralized. Consequently, productivity, innovation, and accuracy can be negatively affected, and this can cause data silos. In most cases, manual data entry is required to combine data, which wastes time and creates errors. Perhaps in the future, cloud computing solutions will be armed to solve efficiency issues and lessen manual errors with data entry.

If you’re a business looking to digitize your content or marketing collaterals, here are some key pointers we recommend you think about:

Introspection

You can’t fix a problem by digitization if the problem is with the process itself. If the basics of a system, process, or workflow are not good, then digitizing it will not help. It’s important to take a step back and think about what you’re doing when you digitize something for your business. There needs to be a plan when you are creating digital media. This will help make sure that the products are high quality.

Customers

Consider this – the people using digital content. To understand your audience, it can be helpful to ask yourself some questions about who they are, what they want, when they want it, where they are, and how they want to interact with your digital media. When you are thinking about your project, program, or new digital media series, it is important to think about it in terms of this perspective. People who look at your website or the program will often tell you what kind of information they need to see. You should put this information in the technical specifications so that everything is clear upfront. Be sure to research who your audience is and what they want before creating your digital product. Also, think about how people might consume your media and make sure it is designed for that.

Platforms

When looking for technology to help you digitize your content, think about the platforms that will be used to deliver that content.

• Can the technology do what you need it to?
• Does it help meet your audiences where they are?
• Will it hinder your business’s ability to engage with your audience?
• What are the required file formats and specifications it supports?

There are many questions you can ask when evaluating a technology platform. How does the technology connect your audience, users, and the digital specifications you are building? These just provide some examples of what types might be relevant for your business needs. Make sure you understand your digital ecosystem well, whether it is something you are just starting with or something you already have. If you take the time to evaluate these factors, it will help your business and your customers.

Digitizing content has many benefits for your business. But the most important we believe is the ease of use and the shareability of digitized content. Today, almost anyone you meet for your business has a device to view digital content which makes it convenient and efficient. Traditional forms of content in the past such as product catalogs had to be delivered by hand and may take a longer time for delivery to multiple recipients. With a digital product catalogue, not only does the response rate increase but a security feature can be embedded with it.

The future for digitized content is constantly evolving and businesses need to keep up with the imminent digital future. What better time to start than now? If you need a service that is experienced in digitizing content for your multiple business needs, Convergence Concepts might just be for you. We can deliver in the fields of experience design, strategy, creative and digital media. Reach out to us at marketing@convergenceconcepts.com.sg with your inquiries today!