Insights

Personalising your retail store’s customer experience

According to a study done by Accenture, 87% of consumers prefer purchasing from companies who know the “real” them – they want brands to treat them as a unique individual. Retail stores with consistently high customer-satisfaction scores also had thrice the returns compared to those without. Here is how to get the best out of your retail store with personalisation.

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Optimising your brand’s digital customer experience

Now that we are all working remotely, it is doubly important for us to optimise our digital customer experience. Long gone are the days where clients correspond in person – we now value processing information at our own speed. Here are six ways to make sure your organisation does not lose out on the digital front.

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Maintaining the human touch, even when everything’s online

There is no doubt that online events feel robotic and detached compared to their in-person counterparts. When everyone is attending via their screens, it is easy to switch off – literally and figuratively. To make sure you keep your audience engaged, you must make the event personable. Here is how.

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Photo by Unsplash Samantha Borges
How to transition from offline to online events seamlessly

The travel trade show ITB Asia has never been cancelled in the 12 years since its inception – until now. Due to the COVID-19 pandemic, Messe Berlin (Singapore) is shifting the Asia-Pacific B2B event online. To make sure your company can run events according to plan, we must adopt digitalisation. Here is how.

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