1. ESTABLISH TARGET AUDIENCE
Establishing your target audience allows you to create a brand that best suits them. Think about the message you want to convey and sculpt it to fit your target audience’s needs. To make things easier, you can create personas to tie down the demographics and characteristics of who you are targeting. This way, you will know the best tactics that will get them to pay attention to your brand.
2. FIND YOUR BRAND VOICE
Your brand voice is important. It shows how your brand is like and the idea that you stand for. For example, a playful brand voice could be targeting millennials, and could stand behind more liberal views such as supporting the queer community. Your brand voice allows your potential customers to relate to you, so you must find a voice that makes you a brand they want to buy from and work with.
3. CREATING AND STANDARDISING YOUR VISUAL ASSETS
With your brand voice, personas and target audience established, you can create your visual assets. It is essential to standardise your font, logo and colours across all platforms and touch points such as your packaging, business cards, social media, and website.
4. CONSISTENCY IS KEY
Customers gravitate towards brands they are familiar with. Assets from different platforms therefore have to be similar in look, feel and tone so that your brand is homogeneous in the message it is sending. If you are promising a certain service, make sure you commit to it – otherwise, you will disappoint and turn potential customers away.
5. HAVE TOP-NOTCH CUSTOMER SERVICE
Ultimately, the first touch point your customers have with your brand is with your employees. As a living embodiment of your brand, they are vital in creating the best experience for your customers. Your employees must love your brand and believe in what you sell so that they will be able to convince customers to give you a chance. The better customer experience your clients have, the better your brand value becomes.
Reinventing your company branding will not be easy. It will be a long and arduous task, and it might take several rounds of adjustments for you to find your niche. At Convergence Concepts, we offer brand management services to help you tweak your branding strategies to make them better, and make it a trouble-free experience for you and your team.