Gamification is an emerging field of study and a rapidly growing trend that has become increasingly popular over the past few years. It is the use of game play mechanics to engage users and motivate them to achieve desired goals in non-game contexts. It is an effective tool used in a wide range of industries, from education to marketing, to motivate people to perform certain tasks or purchase certain products. What could be a more effective approach than incorporating gamification in pharmaceutical events? These events aim to educate professionals in the medical field.
What exactly is gamification?
Gamification is the use of game elements, such as points and leader boards, to encourage people to take part in desired behaviours or increase their engagement in a particular task. It includes rewards systems, achievements, levels, time limits, and competitions. While it was initially used mainly in the gaming industry, it has since spread to many other industries, such as education, to encourage users to do things such as complete assignments. Similarly, Starbucks is a great illustration. When you make a purchase at Starbucks, you’ll earn loyalty points that may be redeemed for free food or drink in the future rather than using a physical punch card. Starbucks has experienced
a rise of $2.65 billion in revenue and a rise of more than 25 percent in program participation over the previous couple of years.
Gamification for a pharmaceutical webinar
In brief, gamification is a valuable strategy for improving engagement in pharmaceutical webinars and can lead to a better understanding of important medical information.
Gamification has proven to be a powerful tool in engaging and motivating people in various industries, and the pharmaceutical industry is no exception. Given the lack of interaction and engagement typically associated with webinars, it is easy to assume that attendees may become easily distracted. Furthermore, the availability of webinars on-demand can lead to a false sense of security among attendees, who may think they can always view the content later when in reality, this is not always the case.
By incorporating game elements, such as points, rewards, and competition, into pharmaceutical events, the level of engagement and participation of attendees can be greatly improved. Attendees are more likely to pay attention, retain information, and even enjoy the event when it’s presented in a fun and interactive way. Additionally, gamification can also create a sense of community and foster collaboration among attendees, leading to a more productive and enjoyable event experience.
Enhance your pharmaceutical webinars with these 3 practical gamification tips
Gamification should serve a purpose, not just be for show
Determine the benefits it will bring to your event. If your goal is to facilitate networking, include games like networking bingo or speed networking. If you want to enhance information retention, have quizzes or interactive sessions with point-earning opportunities for attendees. However, don’t overdo it, and make sure that gamification is only a part of your event, not the main focus. Avoid appearing to try too hard, as this may have the opposite effect and turn off your audience.
Increase engagement with gaming solutions
The use of interactive gaming platforms for the creation and management of games during the virtual event is something to think about if you want to amp up the excitement factor. If you’re not tech-savvy, we can assist with creating personalized mini-games. Ideal areas for gamification may include waiting rooms, product demonstrations, branded pages, and key speaker sessions. An effective gamification strategy will enhance the attendee experience by making it enjoyable and captivating. Ensure that the games are enjoyable, and the attendees will surely participate.
Get attendee feedback through gamified polling
Gather attendee feedback and opinions using polling. Poll topics can be related to the webinar theme or focus on the attendees’ thoughts on specific sessions or the virtual event as a whole. Attendees can cast their votes, and the majority opinion can be determined.
You can keep the polling more engaging by awarding badges to attendees based on their participation. Design levels for your polling, such as based on the type of questions or the number of polls answered, and reward each level crossed with a badge. The attendee with the most badges wins.
There is a common misconception that gamification requires technology, but this is not always the case. Investing in expensive technology with gamification features is not a guarantee of attendee engagement.
Some of the most successful gamification activities have been offline.
Moderately and intentionally used gamification can bring benefits to your webinar, attendees, sponsors, and speakers. However, it is not a magical solution, and using it to compensate for a poorly planned virtual will only worsen the outcome. You need to ensure that gamification is balanced with all other aspects of your event.
Our highly skilled team at Convergence Concepts is capable of ideating gamification activities to enhance your webinar. We are experienced in B2B events whether virtual, physical, or even hybrid. Feel free to reach out to us at
marketing@convergenceconcepts.com.sg with your inquiries.
